Sandeep Nulkar
President | CITLoB

Dear friends,

The show will go on! I know that these are indeed difficult times for all of us and nearly everyone we know has either been infected themselves or has been through some anxious times owing to someone really close to us coming down with the virus. With several states in the country facing the wrath of this endless second wave, the industry has been affected too and one can sense it in the way some of our clients have gone into decision paralysis when it comes to spending on localisation.

Be that as it may, I am confident that this too shall pass. What’s important, however, is that we keep the focus and endeavour to find stability through this adversity. Being homebound with a little more mind space than we usually have, this is a good time to look back, analyse,reprioritise and move forward with positivity and confidence. And while you are at it, we will continue to support you with a selection of webinars that we or our partner associations organise.

This is also a good time to invite all of you to consider hosting a webinar yourself. After having co-hosted the first few webinars with one of our Founding Members and North Zone President, M.L. Sudheen, I am now confident that we have been able to put in place all the systems and procedures that would allow others to get involved seamlessly. Hosting a webinar will not only give you and your business great national and international visibility but will also allow you to strengthen your professional network, while positioning yourself as one of the leading voices of our industry, as someone who facilitates knowledge sharing.

If this is something that interests you, please do not hesitate to reach out to me or to the Secretary of CITLoB, Asavari Tamhane, or to the Secretary of CITLoB-ALP, Rasika Gumaste. We would be more than happy to help.

In the meantime, do take care and stay safe. Happy reading and happy CITLoBing.

Sandeep Nulkar