Presidents address

Dear friends,

As a leading community representing translation and localization professionals, CITLoB has been evolving with active participation, contribution, and collaboration among its members. This spirit of community is the driving force behind CITLoB's raison d'être.

Our Executive Board and Secretariat are working hard to engage with each member to understand how we can best serve the growth of our industry and benefit each member. CITLoB aims to provide its members with:
- Visibility as a credible industry player.
- Access to international associations like GALA, Women in Localization, ATC, EUATC, ELIA, JUNTOS, TiNA, and others.
- Networking opportunities with fellow professionals.
- Visibility and the opportunity to be published in IndoVox, our monthly digest.
- Exclusive discounts to international industry events and programs (members saved US$287/- last year!).
- Access to the knowledge and expertise of industry leaders.
- Advocacy for your concerns to policymakers and influencers.

Exciting programs have been lined up for this year that will add to your brand visibility and positively impact your business. I urge each member to participate and get maximum mileage from our activities and outreach to both domestic and international industry players.

This issue of INDOVOX brings industry updates, expert knowledge-sharing, and future trends. Happy reading!


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Sudheen M



Dear Readers,

We are delighted to extend a warm welcome to all the new members who have joined the CITLoB family! Your expertise, passion, and fresh perspectives will undoubtedly enrich our community look forward to embarking on a journey to learn, work and grow together.

In the spirit of fostering camaraderie and knowledge exchange, we are thrilled to announce the launch of "Membervar Mangalvar" – a special initiative dedicated to celebrating our members. Every Tuesday, we will shine the spotlight on one of our member in all our media handles. Besides facilitating each member to get to know other members, this will also give the members significant branding and outreach mileage.

As we enter a new phase of growth and development, we have lined up an array of exciting activities and events for the coming months. From webinars and workshops to panel discussions and networking sessions, there will be ample opportunities to expand your horizons, connect with industry leaders, and stay at the forefront of the ever-evolving interpreting, translation, and localisation landscape.

We would like to emphasize the importance of leveraging our monthly newsletter, Indovox, to enhance your visibility and make your mark within the community. Indovox serves as a powerful platform for sharing insights, success stories, and thought leadership articles. We encourage each member to contribute and showcase their expertise, contributing to the collective growth of CITLoB community. Remember, your voice matters, and Indovox provides the perfect avenue to amplify it.

In addition to Indovox, we also encourage you to actively participate in our online forums, social media channels, and interactive discussions. Engage with fellow members, share your knowledge, ask questions, and explore collaborative opportunities. By proactively participating, you not only increase your visibility but also strengthen your professional network, opening doors to exciting possibilities and potential partnerships.

We are thrilled to have each and every one of you as part of CITLoB, and we believe that together, we can achieve the extraordinary. Let us embrace growth, collaboration, and knowledge-sharing.

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Asavari Tamhane

Secretary | CITLoB

Why Automation and technology is required in translation industry

At CITLoB, we are committed to bringing the localization community together to provide a wealth of benefits and opportunities for personal and professional growth, as well as a unique and exclusive industry experience. Today, I would to share my thoughts on why automation and technology are crucial for the translation industry.

There are several reasons why automation and technology are becoming increasingly important in the translation industry, including:

• Integration: Automation and technology can integrate translation workflows with other business systems, such as content management systems, customer relationship management software, or e-commerce platforms. This can streamline translation processes and improve overall efficiency and accuracy, while removing manual and mundane work.

• Efficiency: Automation and technology can help complete translation projects more quickly and efficiently. Automated translation tools can handle repetitive and routine tasks, allowing human translators to focus on more complex and creative work.

• Consistency: Automated translation tools can ensure consistency in terminology and style across large and complex documents or projects, which can be difficult to achieve with human translation alone. This can improve the overall quality of translations and reduce the risk of errors or inconsistencies.

• Cost-effectiveness: Automated translation tools can be a cost-effective solution for certain types of translation projects, particularly those with large volumes of content that require fast turnaround times. By automating certain tasks, such as pre-translation processing and post-editing, translation companies can save time and reduce costs.

• Customization: Automation and technology can create customized translation solutions that are tailored to the needs of specific industries or clients. For example, translation companies can develop specialized software or tools that are optimized for specific types of content, such as legal documents, medical reports, or technical manuals.

Overall, the use of automation and technology in the translation industry can improve efficiency, consistency, cost-effectiveness, customization, and integration, making translation services more accessible and cost-effective for clients. We need to embrace these technologies and encourage our members to stay up-to-date with the latest advancements to reap the benefits and stay relevant.

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Deepak Sahu

Vice President (east)

Loss of Traditional Medicinal and Environmental Knowledge