Translation vs. Localization – Which One Does Your Content Need?
In a globalized world, simply translating text may not be enough to connect with diverse audiences. Understanding the difference between translation and localization is key to communicating effectively.
Translation focuses on converting words from one language to another while maintaining the original meaning—ideal for documents, books, or manuals.
Localization, on the other hand, adapts content to fit the cultural, linguistic, and technical preferences of a specific market. This includes adjusting everything from measurements to cultural references and even design elements—perfect for websites, software, or marketing campaigns.
For example, when sharing a recipe:
- Translation = translating the recipe text
- Localization = adapting it for different units, ingredients, and cooking practices.
Want to learn more about how localization can boost your global success? Check out my latest article on LinkedIn for more insights!
From,
Giulbas Kazimova,
Translator | Editor | MTPE.