CITLoB Member Insight
India’s rapidly expanding sports streaming ecosystem is becoming increasingly multilingual, with regional-language content playing a critical role in reaching and engaging audiences across the country.
In his feature published in the August 2026 issue of MultiLingual Magazine (Edition #254), Dhiraj Aggarwal, Founder & CEO of DTP Labs, explores how multilingual localization is shaping the growth of India’s sports streaming market.
The article examines the evolution from Hindi cricket commentary introduced by Star Sports in 2013 to today’s multi-language audio, dubbing, translation, and AI-assisted localization workflows. With India’s sports streaming audience spanning hundreds of millions of viewers and diverse language communities, localization is emerging as a key factor in making content accessible, relevant, and engaging at scale.https://www.dtplabs.com/press/localization-indic-sports-streaming
Dhiraj’s feature highlights an important industry shift: language is no longer simply an extension of content delivery—it is becoming a strategic driver of audience growth and digital engagement.
Read the full article:
How Multilingual Localization Is Fueling the Global Growth of Indic Sports Streaming